Over the past few years the digital landscape has changed a lot, but SEO is still considered as an important and effective marketing strategy. In fact, SEO has changed so much that people now have started considering it more as a branding play rather than just a marketing tactic. There are numerous benefits to good SEO execution, and we’ll look at a few of them. Here are the details.
SEO should bring a good ROI
SEO, also known as search engine optimization, should always offer quantifiable and trackable results, irrespective of what the website is about. So there is no qualm in terms of SEO. For instance, while you buy 100 visitors from any paid ad, just 2% of these visitors may actually be converted to a sale. But in the case of SEO, around 4% of visitors on average are converted into a sale, resulting in better ROI. This is one of the major benefits of investing in search marketing that can’t be achieved through any other marketing method.
Increase in traffic
Top rankings on the search engine result pages, or SERPs, receive most of the clicks and impressions. So having a website ranked at the top of the page can lead to a significant increase in traffic for a business. Over time, it makes a significant difference in the number of phone calls and sales that can be made, as long as the site is converting well.
Creating keyword relevant and informative title tags and meta descriptions that show up in the search result pages is critical. It’s what tells Google, Yahoo, Bing, and searchers what the site is about. Having both the descriptions and optimized tags are helpful to increase the click through rates and helps to increase qualified web traffic.
Cost effective form of marketing
Search engine optimization is one of the most cost-effective marketing strategies because it mainly targets people who are actively in search of the products or services offered by a company. Its inbound nature is helpful for the businesses to save cost as opposed to outbound strategies. As organic listings are free, while a website is listed on the top there is no requirement of allocating any budget for advertising. By following good optimization practices, it is actually possible to see a website getting constant traffic with just a little effort.
As a top rank in the search engine result pages leads to great impressions, top rankings also bring more exposure for a company website. Being on the first page for the target keywords doesn’t only helps the searchers to find the brand by using relevant keywords, but being at the top also instills trust. Therefore, this increases brand awareness. By following Google approved methods and getting ranked on the first page of the search engines, a company’s brand becomes better known, so people begin to trust it more.
One business that gets this right for their clients is Monumental SEO, a St. Petersburg SEO Company. They start every new campaign with making sure that the brand is well established and that the business ranks for their brand name. They can also be found on Facebook – Monumental SEO.
Increased site usability
When the effort is made to make a site easy to navigate for the search engines, SEO actually helps to make a site more navigable for the users. When done correctly, the SEO consultant rearranges the architecture of the site and the links to make pages within a site easy to find as well as to navigate. This not only helps the search engines to find pages by when they crawl the site, but it also helps to increase the site usability for anyone who lands on it.